Starbucks today announced it plans to sell the Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018. This transaction will further strengthen the Global Coffee Alliance by allowing both companies to focus on their core strengths.

“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” said Michael Conway, group president, Starbucks International and Channel Development. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”

Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have introduced a wide range of premium coffee products to new markets at a fast pace – including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” said David Rennie, Head of Nestlé Coffee Brands. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”

We expect to close this transaction by end of 2022 following customary regulatory approval. In addition, the transaction remains subject to approval by Starbucks board of directors. Both companies have agreed to keep the terms of this transaction confidential.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.

- - -
Click for more eNews + Blog Archives
© All content + images copyright of news/blog providers. 
- - -
NOTE: The inclusion of news or advertising in The Tea House Times publication, on our website, or in our online eNews does not constitute endorsement.
- - -
POSTS SPONSORED/PUBLISHED BY TheTeaHouseTimes.com
Weekly eNews is circulated via email. Join list at top of home page.
The Tea House Times is published 6x per year in print & digitally.
INFO - SINGLE ISSUES | SUBSCRIBE | ADVERTISE | CONTACT 
SOCIAL MEDIA - Follow us @teahousetimes 
EDUCATION OPTIONS-
TeaCourse.com | TeaEtiquetteCertified.com | TeaCourseFastTrack.com
ONLINE TRADE SHOW - TeaTradeShow.com 

SHARE  THIS↓