Questex's World Tea Virtual Summit: What Now?, taking place Oct. 12-14, 2020, will feature tea industry leaders who'll explore the global state of tea, opportunities and challenges, trends, and how to stay relevant in 2020 in both product development and messaging, among other topics. Registration for the digital event, along with the full conference program, will be available in early September at https://www.worldteaexpo.com/virtualsummit.

World Tea Virtual Summit --- from the organizers of the World Tea Conference + Expo and World Tea Academy --- will feature insightful educational sessions, a New Product Showcase, The Best of Tea Awards, a virtual happy hour and opportunities to connect with the industry. The keynote will be presented by Sebastian Michaelis, "The Man with the Million Pounds Taste Buds" and the director of tea buying and blending at Tata Consumer Products Ltd. (formerly Tata Global Beverages).

"We're delighted to bring the tea community together again for three days of learning, sharing ideas, reconnecting and networking virtually, in addition to supporting one another as we continue the shared journey through COVID-19," said Tim McLucas, vice president, bar and restaurant, Questex Hospitality Group. "We invite the international tea and beverage industry to attend this October, as well as retailers and other businesses interested in tea."

The summit's educational agenda will cover an array of topics and feature industry experts, including: Peter Goggi, President, The Tea Association of the USA; Daniel Lewis, Certified Tea Sommelier and Tea Master, T by Daniel; Tony Tellin, Co-Founder, A. Tellin Company; Rona Tison, Executive Vice President - Corporate Relations & PR, ITO EN (North America) INC; Maria Uspenski, Founder and CEO, The Tea Spot; and Shabnam Weber, President, The Tea and Herbal Association of Canada; among others.

The World Tea Virtual Summit sponsors are ITO EN, Menna and The Tea Spot.

To inquire about the World Tea Virtual Summit or to become a sponsor, contact the World Tea Conference & Expo team at worldtea@questex.com. And be sure to follow the upcoming event on Twitter (@worldteamedia) and Facebook and Instagram (@worldteaexpo), or via #WorldTea2020.