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NEWS: TAZO® and Maitreyi Ramakrishnan Introduce "Routine Reboot" Week To Challenge Fans To Reinvent Their Routines

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posted Sunday Aug 23, 2020 05:00 PM

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TAZO tea launches "Routine Reboot" – a call to action for people to explore new routines to gain new perspectives. The brand is teaming up with Maitreyi Ramakrishnan, star of hit Netflix show Never Have I Ever, to inspire fans to try on and experiment with new habits and routine out of their existing day-to-day.  

"My routine has been completely turned upside down in 2020 and adjusting hasn't always been easy," said Maitreyi Ramakrishnan. "I'm excited to partner with TAZO to share 'Routine Reboot' week with my fans! We'll be checking out some cool routines from inspiring creators every day throughout the week, learning new tools and picking up new habits along the way!"

From August 17th – 21st 2020, Maitreyi will host "Routine Reboot," which will follow a multifaceted group of influencers from varying backgrounds, professions, and lifestyles throughout their day. Each day, influencers will share glimpses into both their old and new norms to inspire fans to try on different routines of their own – such as acclimating to new morning rituals, managing busy work from home schedules, and raising a family in quarantine. Influencers sharing snippets into their routines include:

  • "Off the Barre" with Alex Wong, Professional Ballet Dancer: @alexdwong
  • "Entrepreneur Hours" with Brandon Bryant, Entrepreneur, Venture Capitalist and Creative Director: @wallstreetpaper
  • "Between the Reps" with Deja Riley Izydorczyk, Fitness Instructor: @dejariley
  • "Two Moms, Two Routines" with Ebony and Denise Nunez, LGBTQ+ Advocates and Moms: @team2moms

"2020 has been all about adaptability, and through 'Routine Reboot,' we're challenging our fans to consider how they can make simple changes to better themselves – and society – and to shed the  habits that aren't providing meaningful value to their lives anymore," said Laraine Miller, Senior Director, U.S. Tea at Unilever. "We're excited to introduce TAZO's new blends, Energize and Dream, to help fuel this exploration, and provide fans with the balanced energy they need throughout the day to enable them to explore new routines outside of the expected."

TAZO's new energy management blends combine functionality with flavor, crafted with unique ingredients to create a memorable sipping experience, no matter what time of day:  

  • TAZO's New Energize tea provides a burst of energy through an invigorating blend of green teas, with ingredients like guarana, citrus, ginseng, yerba mate and chipotle chili pepper
  • TAZO's New Dream tea allows for a restorative night's sleep through a dreamy blend of valerian root, lavender, passion flower, chamomile, vanilla and almond

TAZO invites consumers to participate in "Routine Reboot" and try on new routines of their own by following Maitreyi and the Routine Reboot influencers on Instagram. Fans can also follow along with the hashtag #TAZORoutineReboot and check out to learn more about the brand's unique tea blends, including Energize and Dream, and where to purchase.

About TAZO
Founded in 1994 by Steven Smith, TAZO is a brand with a rich history of pushing taste and blend boundaries in the specialty tea segment. Carefully crafted with the most delicious tea leaves, spices and botanicals, TAZO's portfolio includes hot and iced tea, concentrates, k-cup pods, bottled tea and tea bags. For more information, including where to purchase, please visit

About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

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