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NEWS: The Coffee Bean & Tea Leaf® Celebrates 33 Years Of Its Iconic Ice Blended® Drink With $3 Drinks

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posted Sunday Mar 15, 2020 05:30 PM

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The Coffee Bean & Tea Leaf, one of the world's leading roasters and retailers of specialty coffee and tea, is celebrating the 33rd anniversary of the beverage that started the frozen drink craze, The Original Ice Blended®. Beginning on March 11th, guests can enjoy three classic Regular sized Ice Blended® flavors - Mocha, Vanilla, and Caramel - for just $3.00.

"We were pioneers trying something different with our coffee brews, and it is exciting to see our innovation withstand the test of time," said Nurit Raich, Senior Director of Product Innovation, The Coffee Bean & Tea Leaf. "We want to celebrate the past 33 years of The Original Ice Blended® with all of our guests."

The accidental invention was concocted in 1987 in Westwood, California, by a store manager, and it quickly became the talk of the town. Three decades later, The Coffee Bean & Tea Leaf sells tens of thousands Ice Blended® drinks a day.

The Coffee Bean & Tea Leaf also unveiled that it is bringing back its beloved Horchata Ice Blended drink for Spring as well as returning Cold Brew tea favorite Blood Orange.

For more information, please visit www.coffeebean.com.

About The Coffee Bean & Tea Leaf®
The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas. It is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world, and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf® started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,000 retail locations across the globe and can also be found in grocery aisles as well as specialty locations, including airports and hotels. For more information, visit www.coffeebean.com.

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