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NEWS: Celebrity RJ Mir romances Indian Tea in a video series in popular Bengali YouTube channel “Foodka” – A Tea Board India promotional drive

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posted Sunday Jan 26, 2020 06:00 PM

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     Tea has always been a hugely popular beverage amongst the people of India, irrespective of their language, religion, caste and socio-economic status. Some would sing paeans of single origin tea like Darjeeling first flush, Assam orthodox second flush, some enjoy the spicy brew of strong CTC tea boiled with milk, sugar and spices, some prefer green tea with its subtle taste and aroma, others may swear by their own customized blends. Indeed, the varieties of tea enjoyed throughout the length and breadth of this country are innumerable as are the ways of preparation of the beverage.
     Given the undisputed popularity of this beverage and the quest for variety by today’s millennial, it was thought as a good idea to ride with the wave of popularity of Foodka channel to bring home the intoxicating charm of Indian tea at the finger tips of the youth and foodies. ‘Knowledge is Power’ and so Tea Board India has associated with Foodka – a popular Bengali YouTube channel spearheaded by celebrity RJ Mir and renowned Food blogger Indrajit Lahiri. Foodka and Tea Board of India brings out a series with 5 episodes dedicated not only to the magic and mind-boggling array of Darjeeling Tea but also the tourism circuit of the region. Foodka episodes are incomplete without food so with the journey through the tea gardens, the episodes will also highlight the food that goes hand in hand with the hot exquisite cup of tea. Let our tea lovers of all ages re-discover their friend, philosopher, guide in Indian tea. Since large number of subscribers of this popular YouTube channel are mainly youth, Foodka was considered to be an apt medium to reach out to the GenY.

Shri A.K. Ray, Deputy Chairman, Tea Board India along with the entire team of Foodka today announces the grand launch of the 5th Season of Foodka, comprising of 5 episodes on Tea and Tourism across North Bengal.
The videos can be viewed at the following link:

About Tea Board India: Tea Board India is a Government of India organization under the Ministry of Commerce & Industry. As an apex body, it looks after the overall development of the Indian Tea industry and promotion of the Indian tea in the country as well as abroad.

About Foodka: Foodka is one of the popular regional YouTube channels. The channel is developed and managed by Anonymous Digital with two main protagonists Mir Afsar Ali and Indrajit Lahiri.  Mir, a celebrity RJ and actor, is a prominent social figure from West Bengal, and Indrajit is a well-known Food blogger. The Foodka project is conceived and promoted by Sunando Banerjee of Anonymous Digital.

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