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NEWS: Sensory Forum Travels to Taiwan July 18-19, 2019

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Sensory Forum, a two-day series of lectures for coffee professionals, will be held in Taiwan this July 18-19, 2019.

Sensory Forum, a coffee science event, is the first-ever event hosted in Taiwan by the Specialty Coffee Association (SCA) and the Coffee Roasters Guild (CRG), and will be hosted by Coffeeland in partnership with the Taiwan Coffee Association (TCA). Attendees will learn about the sensory science behind the SCA Flavor Wheel, the flavor implications of genetics and varieties in coffee, and hear about the latest research from the SCA's partnerships with universities.

The two-day program will include sessions led by experts including Peter Giuliano, Molly Spencer of Monell Chemical Senses Center, Mackenzie Batali of the University of Califoria at Davis, and many more professionals from around the globe. The full program can be found on the Sensory Forum website.

SCA Chief Research Officer Peter Giuliano said, “In 2018, we hosted our first ever Sensory Forum in Korea. This July 2019, the SCA and CRG have partnered with Coffeeland and the TCA to bring Sensory Forum to Taiwan. This is our first ever event in Taiwan and a major step in the SCA’s efforts to connect with coffee professionals across Asia, and in this case, to engage in a true exchange of knowledge with members of the Chinese-speaking specialty coffee community. Our host sponsor will be Coffeeland, who have a state-of-the-art coffee training venue with the equipment and technology to enable us to deliver unique hands-on experiences to Sensory Forum attendees.”

Founder of Coffeeland Cindy Wu & Denny Ng said, “Education is openness, being excited about a topic of passion and enthusiasm. Coffeeland is deeply rooted in coffee education, for our society, and for all the people. Our commitment to sponsor and host the 2019 SCA Sensory Forum is to wholeheartedly invite coffee people from all corners of the world to share the common grounds and advance coffee knowledge at our Coffee Education Center in Taiwan. An honorable opportunity for us to be selected by SCA so we can provide a space where people speak the common language that is coffee without borders, reinforce education and remove barriers. Thus, bringing the coffee world just a little bit closer, over a cup of coffee.”

Registration for Sensory Forum is now open. The registration fee of US$625 for SCA members, and US$725 for non-members includes two days of workshops and meals per schedule, interpretation service (English to Mandarin), and a bus shuttle to and from The Place Hotel. Please note that the registration fee for 'Optional Tour to Baishengcun Village Coffee Manor Coffee Tasting and Local Food' on July 20 is $100.

About Sensory Forum: A Coffee Science Event
Sensory Forum is a two-day series of lectures for coffee professionals taking place in Taiwan this July 18-19. Join us to learn about the sensory science behind the SCA Flavor Wheel, the flavor implications of genetics and varieties in coffee, the latest research from SCA's partnerships with universities, and much more. Learn more on our website:

About the Specialty Coffee Association
The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building an industry that is fair, sustainable, and nurturing for all, SCA draws on years of insights and inspiration from the specialty coffee community. Learn more at

About the Coffee Roasters Guild
The Coffee Roasters Guild (CRG) is the global trade guild of the Specialty Coffee Association (SCA) dedicated to inspire a diverse coffee roasting community through the development and promotion of the roasting profession. Learn more about the CRG at

About Coffeeland
Coffeeland is a coffee company built on the value of bridging science with the art of coffee production and education. Providing innovative solutions to coffee producers and consumers by connecting education and science through a global leader in biotechnology, CH Biotech. The CH Biotech R&D center in central Taiwan is  committed to understanding biological mechanisms, innovating agricultural biotech products, providing internationally certified lab data, and improving the quality of crops throughout the world. CH Biotech’s world reknown research and development in agricultural products spearheads the next frontier of coffee science with Coffeeland. Working together to form a foundation of coffee understanding, education and research to a new era, surrounded by community, collaboration and providing better coffee for all. Learn more at

About the Taiwan Coffee Association
The Taiwan Coffee Association was established in February 2003 to strengthen exchanges within the Taiwanese coffee industry, to utilize the global industry’s resources, and enhance the common interests of all coffee lovers in Taiwan to achieve mutual benefit. Visit their website at

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