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NEWS: Crimson Cup Welcomes Hometown Coffee And Tea in Olney, Texas

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posted Sunday Aug 05, 2018 06:15 PM

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Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea recently welcomed Hometown Coffee And Tea to the group of independent coffee shops, cafés and bakeries it supports in 37 states. The shop at 117 East Main St. in Olney, Texas, which held its grand opening on June 26, is one of at least 18 new independent coffee shops scheduled to open in 2018 through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program.

“We’re excited to welcome Owners Jake and Holly Bailey and their team to the Crimson Cup community,” said Founder and President Greg Ubert. “A big part of our mission is to help entrepreneurs like the Baileys achieve their dreams of becoming successful business owners.”

With experience as a teacher, coach and stay-at-home mom, Holly Bailey wanted to create a place where people in Olney could gather to build community.

“I am the PTO President at my daughter’s school and love getting to volunteer and see them at the same time,” she said. “I really wanted to provide a place where people could come and hang out and feel like they were in a different place.”

While researching how to open a coffee shop, the Baileys discovered Crimson Cup on the Internet. “We were sold after we read Greg Ubert’s book, 7 Steps Success in the Specialty Coffee Industry, and then traveled to the Crimson Cup Innovation Lab in Ohio,” Holly Bailey said.

They received training and other support to open their coffee shop through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program. Based on Ubert’s Book, the program has helped hundreds of independent coffee shops develop into thriving businesses over the past 27 years.

“The most valuable step by far is the training,” Holly Bailey said. “I can’t say enough how much I learned initially from 7 Steps Trainer Steve Bayless and then followed up by Coffeehouse Growth Specialist Jennifer Kerchner.”

Located in downtown Olney, Hometown Coffee And Tea serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. Locally baked cookies and pastries round out the menu.

The shop serves Crimson Cup coffee, roasted in small batches at the company’s headquarters in Columbus, Ohio. “Our customers rant and rave about how amazing our products are,” Holly Bailey said. “We get at least one comment a day that ours is way better than our competitors. They say ours is so smooth and doesn’t taste burnt."

“My own favorite drink is the Frozen Chai,” she added.

Ubert said that Crimson Cup supports independent coffee businesses like Hometown Coffee And Tea from concept through success. Company statistics show that over 85 percent of new businesses that open through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program are still in business five years after opening.

“We believe that our company only succeeds when our customers do,” he said. “As a result, Crimson Cup supports coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to planning a menu, choosing equipment, hiring staff and providing comprehensive training.”

“To support customers’ ongoing success, we supply award-winning wholesale coffee beans, coffee shop supplies, marketing support and ongoing training,” he added. “Our coffee-buying team travels more than 45,000 miles annually to bring back the finest coffee beans available to our customers, and our Innovation Lab team works every day to create new and better coffee drinks and training programs.”

Holly Bailey emphasized the importance of training to a successful coffee shop start-up. “I would encourage a potential coffee shop owner to make sure to do their research and to get the proper training,” she said.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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