The Specialty Coffee Association (SCA) has announced that World of Coffee will take place June 25–27, 2026, at the renowned Brussels Expo, marking the first time a World of Coffee event has taken place in Belgium.

World of Coffee Brussels will be one of several World of Coffee events held around the world in 2026, marking a milestone year for the global trade show series. Each edition is curated to unite the specialty coffee community in advancing coffee excellence; fostering business growth, professional development, and strategic networking through education, innovation, and collaboration.

Brussels is often considered the de-facto capital of the European Union and is reachable by direct flights from over 200 international destinations. Brussels is also connected via high-speed train access to major European cities. A center for diplomacy and international affairs, the city is home to more than 2,500 global organizations, making it a strong choice for a gathering of professionals from across the international coffee value chain.

“Brussels offers an exceptional platform for international business and industry exchange,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “Hosting World of Coffee in this globally connected city strengthens our ability to support trade, foster collaboration, and deliver value to professionals across the coffee value chain—all in service of our purpose to make coffee better for everyone.”

Belgium has a deep-rooted café tradition and a growing specialty coffee scene. Brussels, in particular, is recognized for its cultural diversity and evolving coffee landscape, from historic coffee houses to modern, quality-driven cafés—positioning it as a fitting host city for this global event.

Brussels Expo, one of Europe’s premier exhibition venues, will serve as the official event location. The venue is easily accessible by public transportation, car, and bicycle and will provide space to accommodate continued exhibitor growth in addition to space for multiple show features that World of Coffee attendees have grown to value.

The SCA is proud to partner with BWT water+more as the Official Event Host Sponsor of World of Coffee Brussels, continuing their long-standing partnership with the SCA on World of Coffee Europe events:

“Partnership and ‘hands on’ support are the key words for BWT water+more when it comes to events like World of Coffee,” said Dr. Frank Neuhausen, General Manager of BWT water+more. “As Event Host Sponsor for World of Coffee 2026 in Brussels, we proudly continue our support for the Specialty Coffee Association and all people working within the coffee industry. We will once again provide the best water on site for all exhibitors and look forward to meeting partners from across the coffee chain. Our professional water optimization solutions support every effort in creating the perfect cup of coffee.”

World of Coffee Brussels is expected to draw thousands of coffee professionals from across Europe and beyond to connect, collaborate, and explore the future of specialty coffee. The SCA is now accepting booth applications from prospective exhibitors. Visit worldofcoffee.org/exhibit to learn more about exhibiting at next year’s show.

For updates and registration details, visit worldofcoffee.org 

About the Specialty Coffee Association The Specialty Coffee Association (SCA) is the largest global coffee trade association dedicated to making coffee better by fostering a global coffee community and supporting activities to make specialty coffee a thriving, equitable, and sustainable endeavour for the entire value chain. Through collaboration and progressive approaches, it supports the industry through research, standards, education, and events. Working around the world, the SCA elevates worldwide standards, providing value and connectivity to the growing global community.

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