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NEWS: Brooke Bond Red Label Celebrates Togetherness with Desi-Inspired Emojis

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posted Sunday Jan 06, 2019 05:15 PM

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The pleasure of sharing a cup of chai is now available on your mobile phone. Brooke Bond Red Label Tea has introduced #Chaimojis, a free to download keyboard (iOS and Android) and sticker pack (iOS) that celebrates Desi culture, one text at a time. Chaimojis is the first branded South Asian mobile phone keyboard and sticker pack available for all phones in the U.S. and Canada.

The 40+ custom emojis are centered around South Asian culture and conversation from henna tattooed hands to dandiya sticks to rakhi. Cultural inclusivity, celebration, and creating something culturally relevant for Indian Americans are all part of the inspiration for Chaimojis.

Conversations that used to happen over a cup of tea are now also taking place via text, social media, WhatsApp, and Facebook Messenger. Brooke Bond Red Label, together with MIKADO International, is bringing the warmth and language of togetherness to the digital world. MIKADO is a culture-first advertising agency that strives to create a more connected world. By focusing on underserved markets that include immigrant communities and ethnic minorities, MIKADO has become a leader in the multicultural marketing space.

Share a chai and biscuits with your mom, a hennaed thumbs up with your sister, or even animated fireworks with your cousins for Diwali. Download for free now, join the conversation and celebrate togetherness with family and friends like never before.

Chaimojis are available on Google Play and can be downloaded from the Apple App Store.

For download links, please visit

MIKADO International is a culture first advertising agency that strives to create a world more connected. Through opportunity analysis, research, and market planning, it helps brands effectively cater to underserved and fragmented cultural and/or religious communities with unparalleled expertise. MIKADO works with startups and Fortune 500 companies, utilizing native language-based marketing as well as social and cultural elements to target these communities. MIKADO International

Brooke Bond Red Label is Hindustan Unilever's largest tea brand. It has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. Every cup of Red Label Tea is brewed with the best-chosen tea leaves. Brooke Bond Red Label is all about coming together over a warm cup of tea with everyone around. The taste of Brooke Bond Red Label tea helps you spread warmth and cheer in your family.

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