[16:16] Do you want to make your message stick? Kevin Carroll, author of the book “What’s Your Hook?” shares secrets he’s learned from 17 years in the advertising industry. Learn how to use stories, analogies, props and more to 1. Grab your listeners’ attention. 2. Make your message easy to understand. 3. Get your message to stick!
What’s Your Hook? was featured in the November 2009 issue of the Toastmaster magazine. To find out more about Kevin Carroll and his book, please visit: http://kevincarroll.com