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Expand Your Product Offering and Make a Living as an Author

image loading... by Bo Bennett, PhD, Founder of eBookIt
posted Sunday Jul 23, 2017 05:15 PM

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Bo Bennett, PhD

Founder of eBookIt

About Bo Bennett, PhD

I started back in 2010, because, as an author, I was frustrated with the lack of options for e-publishing. We have helped thousands of clients publish their books over the years, and we are looking forward to helping thousands more.

Unless you are a Stephen King or a J.K. Rowling, you might be doubting the possibility of "giving up your day job" and becoming a full-time author. Let's face it, most books don't sell very well and those that do usually just make the author enough to supplement his or her income. I am here to tell you that if you do have one (or more) of those books that do sell well, perhaps making you around a few hundred dollars per month, you can capitalize on that success and turn that additional income into a much greater amount. You do this by expanding your product offering.

So why must you start with a decent-selling book? Basic math. Zero time zero is still zero. Or to put another way, if you base an entire product line on a crappy product (granted, your book might be awesome, but it is crappy-selling) then what you will end up with is an entire product line that doesn't sell.

If you do have a decent-selling book, you should have already considered the other common book formats, including paperback, hardcover, and audiobook. This is a quick and easy way too often triple what you are currently making from an ebook alone. Do keep in mind that all books do not always work in all formats. For example, a coffee table photo book does not work as an audiobook.

So here are just some ways you can expand your product offering and get closer to being able to be a full-time author.

  • Turn Your Book Into an Online Course. As a general rule-of-thumb, "how to" books and most nonfiction books will work very well as an online course. Nonfiction books such as biographies will not work unless they are of historical figures that people would want to learn all about. For more details see
  • Offer Consulting. If you are expert enough to write a book on a topic, you should be expert enough to offer consultation in that area (mostly for non-fiction books). Think about who can benefit from your knowledge.
  • Corporate Training. Are there organizations that can benefit from what you know?
  • Keynote Presentations / Paid Lectures. Can you create a keynote presentation based on your book? People pay handsomely for good keynote speakers.
  • Write More Books. Very often, authors can capitalize on the success of their book by writing similar books, or continuations. If you already have a captive audience, you are half way there.
  • Turn Your Book Into a Screenplay. Can you picture your book as a movie? Learn the basics of screenplay writing, then convert your book into a screenplay. You can submit it to Amazon Studios and see if someone wants to make a movie out of it!

This is just the tip of the iceberg. Depending on your book, your talents, and your creativity, there could be many opportunities awaiting you. Keep thinking!

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We work with authors and publishers to format and convert books into ebooks, and distribute them to all the major ebook retailers including Amazon, Apple, B&N, Google Play, Ingram, Kobo, Scribd, Baker and Taylor, and our own bookstore. We then work with our clients to promote their books to the media and the public.


As great as ebooks are, as an author, there is nothing like seeing the result of perhaps years of work materialize in a physical book. Holding your book in your hands is one of the greatest feelings of accomplishment any author can experience. This is just one reason print on demand books are as popular as they are.


Imagine your book enjoyed by listeners all over the world, distributed by Audible, the world's leading retailer of digital audio books, through outlets such as, Amazon, and iTunes. With the help of, we can make this possible.


People really do judge a book by its cover. Right or wrong, many readers associate the quality of the writing and the content with the quality of the cover. Don't risk readers passing on your book because of an unattractive cover.


Book marketing and book promotion are real challenges for virtually all self-published authors. Competing for readers is not easy. But we have good news. We have been doing this for over ten years and have a process down that works extremely well.


As founder of, I have a privileged perspective of what works when it comes to book marketing and promotion, having worked with thousands of authors over the years. In this FREE course, I share this information with you.

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