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What is the "Ebook Format"?

image loading... by Bo Bennett, PhD, Founder of eBookIt
posted Monday Sep 04, 2017 07:03 AM

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Bo Bennett, PhD

Founder of eBookIt

About Bo Bennett, PhD

I started back in 2010, because, as an author, I was frustrated with the lack of options for e-publishing. We have helped thousands of clients publish their books over the years, and we are looking forward to helping thousands more.

Have you ever heard of the "curse of knowledge" before? It is the idea that because you know something, you assume other people do as well. As an academic and professor, this is especially problematic for me in areas where I teach because I often falsely assume that my students know all the basics, and I focus on teaching the more advanced ideas when in reality, the students don't know the basics. I don't want to make the same mistake here. Allow me to answer the basic, but very important question, "what is the ebook format?"

The Ebook Format

I could say that the ebook format is the format used by ebooks, but that would be as helpful as saying that gurflunkel's pipitoowin is a pipitoowin that belongs to a gurflunkel. By now, if you are reading this, you almost certainly have used a mobile device to access content over the Internet. You may or may not have noticed that when you use mobile websites or apps instead of websites, the content looks very different. On a mobile device, the content is easily readable, it is easy to navigate, and easy to interact with the data (i.e., pressing buttons, filling out forms, selecting options, etc.). In order to give the user a good experience, developers need to make some changes to their website. Now, imagine that an author is like a website owner, and the author's book (let's say in PDF format or a Word Document) is like his or her website. Those reading the book with the right software on a desktop computer should interact with the book just fine. But what about those accessing the book on a mobile device? A Kindle? An iPad? Or one of the hundreds of other non-desktop computer devices? The book would need to be in ebook format—it would need to be converted into a document type specific for the device on which it is being read. This means that the reader will be able to customize his or her reading experience by changing the font, font size, background color, and perhaps even having the book read to them using a human-sounding computer voice. This is only possible if the author's book is converted into ebook format.

Converting your book into ebook format means trade offs. You don't have the kind of control you have compared to a print book or even a PDF ebook. These trade offs are very important for you, the author, to understand. We have created a free ebook for you to download that goes over this conversion process in detail and what to expect when your book is converted into ebook format. When you are ready to convert or publish your ebook, please consider us,!

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Registered User Comments

Mark Multer
Tuesday, September 05, 2017 - 05:44:17 PM
Thanks for the free download. That's very kind of you. Even though you've already published many eBooks for me over the years (excellent service!), I'll be reading this over to see if there are any new details I can learn about. (Tygo Lee)

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We work with authors and publishers to format and convert books into ebooks, and distribute them to all the major ebook retailers including Amazon, Apple, B&N, Google Play, Ingram, Kobo, Scribd, Baker and Taylor, and our own bookstore. We then work with our clients to promote their books to the media and the public.


As great as ebooks are, as an author, there is nothing like seeing the result of perhaps years of work materialize in a physical book. Holding your book in your hands is one of the greatest feelings of accomplishment any author can experience. This is just one reason print on demand books are as popular as they are.


Imagine your book enjoyed by listeners all over the world, distributed by Audible, the world's leading retailer of digital audio books, through outlets such as, Amazon, and iTunes. With the help of, we can make this possible.


People really do judge a book by its cover. Right or wrong, many readers associate the quality of the writing and the content with the quality of the cover. Don't risk readers passing on your book because of an unattractive cover.


Book marketing and book promotion are real challenges for virtually all self-published authors. Competing for readers is not easy. But we have good news. We have been doing this for over ten years and have a process down that works extremely well.


As founder of, I have a privileged perspective of what works when it comes to book marketing and promotion, having worked with thousands of authors over the years. In this FREE course, I share this information with you.

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