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Episode #8: Puffery the Magic Dragon

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posted Saturday Mar 28, 2015 11:12 PM

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Bo Bennett, PhD

Host

About Bo Bennett, PhD

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Without question, this is the best podcast in the world. There you have it... puffery at it's best. An entirely subjective statement that no reasonable person would take as fact... or would they? Many marketers cross the line of harmless puffery into deception and outright lying. Find out what you can do to spot this "puffery" and clean up your own marketing campaigns.

Bo Bennett, PhD
The Dr. Bo Show > http://www.TheDrBoShow.com
About Me > http://www.bobennett.com
Marketing/General Consulting > http://www.bobennett.com#consulting
Online Courses I Teach > http://www.bobennett.com#onlinecourses
Speaking Availability / Interviews > http://www.bobennett.com#speaking
My Published Books > http://www.bobennett.com#books
Custom Web Property Development > http://www.bobennett.com#development

Podcast Episode: Episode #8: Puffery the Magic Dragon


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