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celebrity endorsements

Episode #6: Celebrity Endorsements

image loading... by Bo Bennett, PhD, Host
posted Saturday Mar 28, 2015 11:08 PM

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Bo Bennett, PhD


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What do Catherine Zeta-Jones and T-mobile have in common? Answer: a 20 million dollar contract! Why would a company like T-mobile pay that much for an endorsement? Why would YOU use the service because an actress is? Consumer behavior is strange, fueled partly by logic but mostly by marketing bull. Find out more. Listen in!

Podcast Episode: Episode #6: Celebrity Endorsements

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